I have a preset which I have mentioned previously. It basically makes the image lean more towards greens than magenta. Other than that I don’t find much need to adjust an image colourwise. Having said that, it could be tweaked for use in different situations, for example street photography or portraiture. It doesn’t seem to have a negative effect on skin tones I’ve noticed. Film stocks like Portra are used equally well for portraits as well as nature.

The Fuji GFX renders images so well that very little adjustments really need to made to produce a very pleasing image, in my opinion at least. Of course personal taste varies for all of us. I do prefer a more subtle expression of colours rather than make everything ‘stand out’ by applying high levels of saturation. To this end, the Fuji does a great job. In doing post editing I ask myself whether this action will improve the image or not. I don’t use Instagram or any photo web sites so I’m not really influenced by those - latest trends in looks etc. If the image doesn’t appeal to me naturally then no amount of colouring will make it more so. Black and white processing is another matter.